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The Korean drama Daejanggeum (Jewel in the Palace) (2003) began airing on Dubai TV early this week on Sunday (Oct.14,2007). The historical drama is loosely based on a true-life, 16th century female cook in the royal court of the Joseon Dynasty (1392-1910). It has become a mega hit at home and all across Asia in China, Japan, Taiwan and Hong Kong. The drama lately recorded a viewing rate of 90 percent in Iran. The drama -- newly dubbed in Arabic under the title Jewel in the Palace -- will be broadcast twice everyday (except the Muslim day of prayer Friday) at 8 a.m. and 4:30 p.m. The broadcast will reach the entire United Arab Emirates region.

It took some time persuading local broadcasters to air the drama as none of them had any idea how popular the drama was in Asia, Kim Bae-ho, a Korean Tourism Promotion official based in Dubai, said Wednesday (Oct. 17). We're planning to link the drama with Korean tourist package promotions. Dubai TV also recently aired the Korean drama Sad Love Story (2005). And another Korean drama, My lovely Sam-soon, a Korean version of Bridget Jones' Diary, was well received in Israel.

Meanwhile, Daejanggeum is also airing in Tanzania and Zimbabwe. Kenya plans to air it later this year. We hope this drama helps promote Korea's unique culture and traditions abroad, said Shin Hyun-taek, chairman of the Korean Foundation for International Cultural Exchange. Source:

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